About us

We may have a glorious park, brilliant facilities and the most stunning of locations, but perhaps more important than all of this is who we are and what makes us tick. Explore below and learn more about us, our history, vision and values.

Pinewoods has been welcoming holidaymakers and families to its unique site at the heart of the North Norfolk coast for over 60 years.

Our site nestles behind pine-topped sand dunes at the edge of Wells beach with its iconic row of beach huts and is walking distance from the historic port of Wells-next-the-Sea. As part of Holkham Estate we are proud to provide a range of holiday accommodation enabling holiday home owners and holiday makers to experience the absolute beauty of our location. Bordering the Holkham National Nature Reserve we are surrounded by sublime beach, woods and saltmarsh landscapes which change with the time of day and the seasons. Those staying with us are treated to vast open skies and often empty beaches and pine woods at sunrise or dusk.

The spectacular landscape designates the Norfolk Coast as an Area of Outstanding Natural Beauty (AONB) and we support the “AONB dark skies” by keeping lighting on the park to the absolute minimum so you must bring a torch and make sure you take time to look up and take in the stars without light pollution found in more populated areas of the UK.

Apart from its caravan holiday home fleet, Pinewoods provides 116 caravan or motorhome pitches, 6 state of the art lodges and 5 beach huts for hire for the complete holiday experience. From its earliest days, Pinewoods offered holidays mixing beach life, time spent under big Norfolk skies and seaside traditions in a truly special setting. Once word got out about this great holiday experience, what was once one of North Norfolk’s best-kept secrets became a favourite destination. We remain true to our traditional roots while recognising that one of our main attractions now is our proximity to the Holkham National Nature Reserve, which covers about 3706 hectares (9158 acres) from Wells-next-the-Sea to Burnham Overy and comprises a number of rare and precious habitats including salt marsh, sand dunes, pine woodland, beach and grazing marsh as well as the attractions at Holkham Park.

Pinewoods offers holiday homes for sale and today Pinewoods has around 580 owners. To many owners, Pinewoods is now firmly a cherished home from home and a true escape to the wilds of Norfolk with the benefit of everything the town of Wells-next-the-Sea has to offer.

The team

We’re a friendly bunch, all working hard to ensure your time at Pinewoods is a happy one!

Our story

Discover the history of Pinewoods, which has been open for almost a century, and how we’ve become the Park we are today.


We’re passionate about our environment and protecting the landscapes around us, and we’re on a journey to becoming a more environmentally friendly holiday park.

Join our team

We’re an award-winning and great place to work, with a diverse range of roles.

Interested in joining our brilliant team?

All of our job vacancies are advertised on the main Holkham website. Head on over and see what roles are available. We look forward to hearing from you!

Contact us

If you have any questions or feedback, we’d love to hear from you!